ABOUT
We are passionate about the opportunities that the Digital Economy brings to the business world; and we are committed to enable our clients to thrive, while transforming their business models, finding new way to monetize their offerings, and creating amazing customer experiences.
Luis Murguia
Founder and Principal
Murguia has been SAP's Senior Vice President, for Global Customer and Partner Operations : Business One and Business ByDesgin - ERPs built for companies with up to 500 employees. With Small and Mid-sized Businesses (SMB) and entrepreneurship on the rise, he was tasked with driving growth and adoption of SAP’s ERP offering for the SMB: Business One and Business ByDesign, at global scale. He has leveraged a
combination of established Value-Added Reseller, Software Solution Partners, and new routes to market like OEM Partners or Private Managed Cloud Partners, to accelerate the success of Business One and Business ByDesign. He worked closely with the SAP Research and Development organization ensuring that the SAP SMB ERP solution portfolio leads the transformation of SMBs into the Digital Economy, through the impact of Natural Language, Machine Learning, IoT, Social, Mobile, In Memory Computing, and Cloud technologies.
Previously, Luis Murguia was the Senior Vice President of General Business and Partner Operations (GPO) for Europe, Middle East and Africa (EMEA) at SAP. In this position, he is worked to drive sales activities targeting small businesses, midsize companies and large enterprises in close cooperation with the SAP Partner Ecosystem. The EMEA GPO business has been the fastest growing GPO business at SAP, for the past 2 years. Prior to this, Luis was Senior Vice President of SME for EMEA, and Latin America.
Luis Murguia has more than 20 years of experience in the information technology business, across multiple countries in Latin America. Prior to joining SAP, he managed the Latin American operations at Macromedia, where he was responsible for the Channels organization, the
Enterprise Sales team, and marketing programs. Prior to this, he held various corporate sales, channel, marketing, and senior management positions at Hewlett-Packard, Sun Microsystems, and Sybase, both at the country and regional level.
Luis Murguia holds an electrical engineering degree from the Instituto Tecnologico de Buenos Aires, and a Master’s degree in Engineering Management from Stanford University.